PFL and SRJ Sign Global MMA Investment Agreement
| Aug 30
Game-Changing
Sports Investments
Leading
the Field
SRJ /pronunciation: surge 
/ is a leading sports investor, kicking off a new age for Saudi Arabia’s sports sector.
We are driving sustainable, game-changing investments across content, technology, and IP rights – uplifting our sports sector today and tomorrow, in Saudi Arabia and across the MENA region.
Championed by Vision 2030, we are delivering on the Kingdom’s promise to develop a winning, world-class sports sector.
HARNESSING
THE SPORTS SECTOR’S
UNTAPPED POTENTIAL
We recognize the truly unifying power of sports, its importance in people’s lives, and the new socioeconomic opportunities it presents for Saudi Arabia and the MENA region.
Guided by our strategic investment mandate, we are accelerating growth in four key areas.
STRATEGIC INVESTMENT IN SPORTS RIGHTS HOLDERS
We are active investors, supporting the sporting ecosystem to expand its reach and value creation throughout Saudi Arabia and the wider region.
ACQUIRING AND CREATING INTELLECTUAL PROPERTY
We are redefining sports narratives by creating and acquiring IP (content) to meet the changing demands of consumers.
UNLOCKING
COMMERCIAL VALUE
We are maximizing value for our SRJ portfolio partners and the wider Saudi sports ecosystem by unlocking opportunities across the Kingdom’s economy.
ENGAGING AND
EMPOWERING FANS
We are investing in sports tech solutions to enhance engagement, making the sector more accessible to fans and participants alike.
LATEST NEWS
Stay up to date with all the latest SRJ news, announcements, and media coverage.
